Responsibility

 

Responsibility

The Fjällräven Way

"Our goal is a healthier outdoor life, now and for future generations."  Aiko Bode, Fjällräven's Chief Sustainability Officer, explains how we work with sustainability throughout the entire company.

Fjällräven makes functional, timeless and long-lasting outdoor equipment – all in order to have the lowest negative impact on the environment as possible. But our responsibility goes beyond our products. In 2013 we launched The Fjällräven Way, guidance tool  for our sustainability work, where we have chosen the compass as a symbol to show us the way. It contains four areas of activity, with the cardinal directions borrowed from the universal tool for way-finding.

In The Fjällräven Way, N stands for Nature & Environment, E for Economy & Business Processes, S for Social Responsibility and W for Wellbeing. You can read about our work here on this website.

Nature & environment

Nature & environment

Protect and conserve the nature we love To leave no trace is a motto among outdoor enthusiasts See all»

Economy

Economy

Sound finances are fundamental for sustainability It may sound like a paradox that economy should be a part of sustainability work See all»

Social responsibility

Social responsibility

Contributing towards a better world Fjällräven has a responsibility for, and also an interest in, strengthening development in the countries and communities we are active in See all»

Wellbeing

Wellbeing

Fjällräven as an employer At Fjällräven it is our employees, based all around the world, that make up the backbone of the company See all»