Animal Welfare

Animal welfare

No live plucking, no force feeding, no mulesing

The suffering of animals so that people can satisfy their needs is unacceptable. Fjällräven has never accepted any kind of ill-treatment of animals associated with the manufacturing of our products. When animals are involved in our production methods, we ensure that they are raised and treated ethically and that no animal is hurt or subjected to suffering due to careless treatment.

Animals shall be treated with respect

Fjällräven’s approach to animal welfare is detailed in our Code of Conduct, which all our suppliers must sign. Here is a short summary of our pledges:

• We do not accept the plucking of live geese or force-feeding techniques. We only use high-quality down from strictly controlled suppliers, where the down is a by-product of food production. We received an honourable mention in 2010 for our handling of down.

• We do not use real fur in clothing, accessories or any other products. Instead we use our synthetic alternative, Arctic Fur.

• We do not accept the practice of mulesing, the surgical procedure carried out on merino sheep in Australia to make them less attractive to blowflies. We only purchase wool from suppliers who can guarantee mulesing-free merino wool.

Save the Arctic Fox Project

In addition to focusing on animal welfare in the production of our products, we have supported several different projects working with preserving the endangered Scandinavian arctic fox since the early 1990s. Projects are conducted in cooperation with Stockholm University.

Download:Fjällräven Code of Conduct (pdf)